Common Food Industry Stereotypes & Marketing Worth Demystifying

Common Food Industry Stereotypes & Marketing Worth Demystifying

When it comes to healthy eating and food, there are so many stereotypes that have been spun by the industry as part of their marketing and, we feel, to get consumers to buy the products that the industry would like to purchase. 

Here at VIVO Nue, we’re really big at removing some of these perceptions and just deliver Simplicity, Quality and Transparency when it comes to plant based, real wholefoods. 

Today we’re going to look at some of the perceptions that exist about real wholefoods and why debunk some of these. 

Let’s take a look together!

Healthy Eating is Expensive & Takes Up Too Much Time 

Yes when you compare purchasing fresh fruits, vegetables, wholegrains to say a bucket of KFC chicken for $10 or 2 minute noodles for $3 this perception can certainly be true.

But when you think more about it, eating healthy in the long run will reduce medical and other personal costs that are associated with obesity, heart disease or other forms of ailments that comes from eating “cheap” food. 

Obesity alone is estimated to have cost Australia about $8.6 billion in 2018. If we all ate more healthy and don’t believe in this perception that healthy eating is more expensive, we can’t afford it and only celebrities have the time to create healthy foods, imagine saving $8.6 billion! 

Want some ideas for healthy and easy to make recipes? Check out our recipe shares. 

Natural Foods = Healthy Food

We’ve always talked about this marketing gimmick on using the word “natural” to convince consumers that the food they are eating is healthy. Because what does the word “natural” convey? 

Straight from nature, no preservatives, no artificial ingredients. 

But when it comes to food marketing, the word “natural” is exactly just that - for marketing purposes. 

We’ve seen and we’re sure you have to, the words “All Natural” on food products that contain preservatives, artificial colours and flavours that we can’t pronounce. 

We all fall for it because the word “natural” is very powerful - it really signifies to our minds that it’s healthy and it’s good for us. 

That’s why we believe in clean labelling in all our real wholefoods - easy to read and understand and containing only ingredients that you can actually say and have heard of. 

Fruit Juice is healthy because it comes from fruit

Well this depends! 

If your fruit juice is made from just squeezing real oranges and adding nothing else into it then yes, it is healthy because it’s essentially real fruit juice. 

But most of the “packaged” and long shelf life juice we see in the supermarkets is essentially just sugar water. 

Let’s look at the numbers:

  • One cup of concentrated Apple Juice has about 114 calories, 24g of sugar, 4% of your day’s Vit C.

    Even Coke has a better nutritional values than this, with a cup having 100 calories!

Drinking fruit juice is also not the same thing as eating a piece of fruit. When we look in comparison of eating an apple instead of drinking apple juice:

  • An apple contains 116 calories, 23 grams of sugar, 17% of your Vit C and 5g of fibre (that’s about 20% of your day’s fibre). Plus real fruit will keep you feeling fuller longer. 
These are just some of the perceptions that we come across in the food industry and definitely ones we want to demystify with our commitment to Simple, Transparent and Quality products and production.
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